BRAND SAVVY, BRAND AWARE
Silverburn’s shoppers are aspirational and love their brands; buying into the latest trends and lifestyles.
£11.3 billion ex VAT
Total available catchment retail spend
of shoppers visited to buy something specific
of shoppers arrive by car
of shoppers travel within 21 minutes of the centre
Silverburn has seen an increase of shoppers visiting from key Acorn groups, Executive Wealth, City Sophisticates and Career Climbers.
A strong net promotor score (NPS) of 73, showcases Silverburn's customer loyalty, satisfaction and enthusiasm.
Shoppers visit Silverburn frequently (63 times per year) and conversion rates are strong (85%).
Did you know that Silverburn has the most social media followers of all shopping centres in Glasgow?
Our social media channels have strong customer engagement and provide a dynamic platform for retailers to interact with their target audience.
"Hammerson knows how to create places where people want to be. Silverburn provides much more than just a place to shop, it is an experience-led and vibrant destination that sits at the very heart of its community"
Emma Mills Kiosks, mid mall experiences and advertising (commercialisation)