OUR SHOPPERS

BRAND SAVVY, BRAND AWARE

Silverburn’s shoppers are aspirational and love their brands; buying into the latest trends and lifestyles.

14m

Annual footfall

1.9m

Catchment area

£11.3 billion ex VAT

Total available catchment retail spend

85mins

Dwell time

64%

of shoppers visited to buy something specific

85%

Conversion rate

81%

of shoppers arrive by car

80%

of shoppers travel within 21 minutes of the centre

Silverburn has seen an increase of shoppers visiting from key Acorn groups, Executive Wealth, City Sophisticates and Career Climbers.

A strong net promotor score (NPS) of 73, showcases Silverburn's customer loyalty, satisfaction and enthusiasm.

Shoppers visit Silverburn frequently (63 times per year) and conversion rates are strong (85%).

@shopsilverburn

Did you know that Silverburn has the most social media followers of all shopping centres in Glasgow?

Our social media channels have strong customer engagement and provide a dynamic platform for retailers to interact with their target audience.

12.2k

Twitter followers

60k

Facebook followers

9k

Instagram followers

"Hammerson knows how to create places where people want to be. Silverburn provides much more than just a place to shop, it is an experience-led and vibrant destination that sits at the very heart of its community"

Emma Mills Kiosks, mid mall experiences and advertising (commercialisation)

Hammerson

A taste of Silverburn